Vol. 4 No. 01 (2026): Mei 2026

Articles

• Minat Beli Generasi Z terhadap Produk UMKM Kuliner: Peran Kreativitas Konten dan Endorsement Influencer di TikTok

  Muhammad Rijal Siddiq,  Universitas Cipasung Tasikmalaya,  Indonesia

  Barin Barlian,  Universitas Perjuangan Tasikmalaya,  Indonesia

  43-54

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  DOI : https://doi.org/10.59422/lmp.v4i01.1230

• Loyalitas Mahasiswa, Kualitas Layanan, dan Program Beasiswa KIP: Peran Mediasi Kepuasan Mahasiswa

  Nabilah Syifa’ Savira,  Universitas Pelita Bangsa,  Indonesia

  Retno Purwani Setyaningrum,  Universitas Pelita Bangsa,  Indonesia

  Tri Ngudi Wiyatno,  Universitas Pelita Bangsa,  Indonesia

  55-67

  • pdf

  DOI : https://doi.org/10.59422/lmp.v4i01.1248

• Fashion Involvement, Shopping Lifestyle, Price Discount dan Impulse Buying: Peran Mediasi Positive Emotion

  Mella Sri Kencanawati,  Universitas Gunadarma,  Indonesia

  Reni Anggraini,  Universitas Gunadarma,  Indonesia

  Rini Tesniwati,  Universitas Gunadarma,  Indonesia

  Diyan Rahmawati,  Universitas Gunadarma,  Indonesia

  81-103

  • pdf

  DOI : https://doi.org/10.59422/lmp.v4i01.1217

• Social Media Marketing, Brand Awareness, and Consumer Reviews in Gen Z Skincare Purchase Decisions

  Theresia Aurora,  Universitas Bina Nusantara,  Indonesia

  Arbi Siti Rabiah,  Universitas Bina Nusantara,  Indonesia

  68-80

  • pdf

  DOI : https://doi.org/10.59422/lmp.v4i01.1253

• Is Experience Value Still Relevant? Evidence from Tidung Island’s Digital Tourism

  Eko Yuliawan,  GICI Business School,  Indonesia

  Altatit Dianawati,  GICI Business School,  Indonesia

  Sentot Eko Baskoro,  GICI Business School,  Indonesia

  Aldi Friatna Dira,  GICI Business School,  Indonesia

  TB Firman Wiraatmadja,  GICI Business School,  Indonesia

  1-14

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  DOI : https://doi.org/10.59422/lmp.v4i01.1222

• Peran Personalized Marketing Berbasis Shio dan Brand Engagement pada Platform Gofood: Peran Mediasi Brand Trust

  Abdul Falah Rifaldi,  Universitas Cipasung Tasikmalaya,  Indonesia

  Isyana Rahayu,  Universitas Cipasung Tasikmalaya,  Indonesia

  15-24

  • pdf

  DOI : https://doi.org/10.59422/lmp.v4i01.1229

• Keputusan Pembelian Konsumen Kuliner Kaki Lima: Peran E-WOM, Keberagaman Produk, dan Persepsi Harga di Kawasan Dadaha Tasikmalaya

  Fuza Fadlilatulhaq,  Universitas Cipasung Tasikmalaya,  Indonesia

  Herdiyanti Herdiyanti,  Universitas Cipasung Tasikmalaya,  Indonesia

  25-33

  • pdf

  DOI : https://doi.org/10.59422/lmp.v4i01.1232

• Kualitas Produk dan Desain Kemasan Sebagai Penentu Kepuasan Pelanggan UMKM Dapur Mamah Nani Tasikmalaya

  Neng Lisna Nurazizah,  Universitas Cipasung Tasikmalaya,  Indonesia

  Herdiyanti Herdiyanti,  Universitas Cipasung Tasikmalaya,  Indonesia

  34-42

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  DOI : https://doi.org/10.59422/lmp.v4i01.1233