Vol. 2 No. 01 (2024): June 2024

Articles

• The Effect of Financial Literacy on Investment Decisions Mediated by Financial Behavior

  Ivan Andeska Marpaung,  Universitas Pelita Bangsa,  Indonesia

  Retno Purwani Setyaningrum,  Universitas Pelita Bangsa,  Indonesia

  Sunita Dasman,  Universitas Pelita Bangsa,  Indonesia

  1-8

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  DOI : https://doi.org/10.59422/growth.v2i01.366

• Strategic Management Study: Analysis of the Impact of Digital Marketing on Increasing Sales Volume of K-pop Ticket Concierge Services

  Wulan Sergi Irawanty,  Universitas Pelita Bangsa,  Indonesia

  Laila Khoiriyah,  Universitas Pelita Bangsa,  Indonesia

  Pupung Purnamasari,  Universitas Pelita Bangsa,  Indonesia

  9-17

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  DOI : https://doi.org/10.59422/growth.v2i01.399

• The Influence of Capital Adequacy Ratio, Non-Performing Loans and BI Rate on Probability with Loan To Deposit Ratio as Moderating Variable

  Fransiskus Gea,  Universitas Pelita Bangsa,  Indonesia

  Heru Mulyanto,  Universitas IPWIJA,  Indonesia

  18-29

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  DOI : https://doi.org/10.59422/growth.v2i01.435

• The Effect of Brand Awareness on Purchase Decisions Moderated by Product Quality and the Role of Experience as Mediation

  Yulia Citra Pratiwi,  Universitas Pelita Bangsa,  Indonesia

  Eva Ayu Ramanda,  Universitas Pelita Bangsa,  Indonesia

  Aprilliyani Aprilliyani,  Universitas Pelita Bangsa,  Indonesia

  Khaila Devana Agustina,  Universitas Pelita Bangsa,  Indonesia

  30-37

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  DOI : https://doi.org/10.59422/growth.v2i01.559

• The Influence Of Influencer Marketing On The Purchase Decision Of Ventela Brand Shoes With Brand Trust As A Mediation Variable And Brand Image As A Moderation Variable

  Rahadian Bintar Bagaskara,  Universitas Pelita Bangsa,  Indonesia

  Arya Prasetyo,  Universitas Pelita Bangsa,  Indonesia

  Noval Ardhana,  Universitas Pelita Bangsa,  Indonesia

  Mohammad Mozart,  Universitas Pelita Bangsa,  Indonesia

  38-43

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  DOI : https://doi.org/10.59422/growth.v2i01.560