Vol. 4 No. 02 (2026): November 2026

Articles

• Social Media Marketing and Purchase Intention among Generation Z in Ambon: The Mediating Role of Brand Awareness

  Merry Margareth Pelupessy,  Universitas Pattimura ,  Indonesia

  Jacsy Tubalawony,  Universitas Pattimura ,  Indonesia

  Grace Hoberthina Tahapary,  Universitas Pattimura ,  Indonesia

  Silfiena Siahainenia,  Universitas Pattimura ,  Indonesia

  639-650

  • pdf

  DOI : https://doi.org/10.59422/lmp.v4i02.1625

• Shopee Video, Live Streaming, and Affiliate Links on Purchase Decisions through Trust

  William Saputra,  Universitas Dian Nusantara,  Indonesia

  Miranda E. Panjaitan,  Universitas Dian Nusantara,  Indonesia

  Muhammad Al Faruq Abdullah,  Universitas Dian Nusantara,  Indonesia

  664-681

  • pdf

  DOI : https://doi.org/10.59422/lmp.v4i02.1419

• The Influence of Brand Image, Electronic Word of Mouth, and Perceived Quality on Purchase Intention among Makarizo Consumers (A Survey of Makarizo Product Consumers in Bandung City)

  Siti Holisoh,  Universitas Kebangsaan Republik Indonesia,  Indonesia

  Dewi Yolanda Putri,  Universitas Kebangsaan Republik Indonesia,  Indonesia

  651-663

  • pdf

  DOI : https://doi.org/10.59422/lmp.v4i02.1477