Vol. 4 No. 02 (2026): October 2026

Articles

• Social Buzz or Product Quality? Explaining Tea Chagee Purchase Decisions in Greater Tangerang

  Rafiqa Maulidia,  Universitas Gunadarma,  Indonesia

  Sulastri Sulastri,  Universitas Gunadarma,  Indonesia

  Nurmaningsih Nurmaningsih,  Universitas Gunadarma,  Indonesia

  471-486

  • pdf

  DOI : https://doi.org/10.59422/growth.v4i02.1726

• Inside Gen Z’s Shopee Impulse Buying: Live Commerce, Flash Sales, E-WOM, and Hedonic Motivation

  Reni Anggraini,  Universitas Gunadarma,  Indonesia

  Mella Sri Kencanawati,  Universitas Gunadarma,  Indonesia

  Rini Tesniwati,  Universitas Gunadarma,  Indonesia

  Tiara Prishila,  Universitas Gunadarma,  Indonesia

  454-470

  • pdf

  DOI : https://doi.org/10.59422/growth.v4i01.1727