Vol. 3 No. 02 (2025): November 2025

Articles

• Does Brand Ambassadors Drive Repurchase Intention? The Mediating Role of Brand Image and the Moderating Effect of Customer Engagement in the Skincare Industry

  Nurul Hidayah,  Universitas Pelita Bangsa,  Indonesia

  Elyza Fauziah,  Universitas Pelita Bangsa,  Indonesia

  Yani Fuzi Ananti,  Universitas Pelita Bangsa,  Indonesia

  Miftahul Jannah,  Universitas Pelita Bangsa,  Indonesia

  45-57

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  DOI : https://doi.org/10.59422/lmp.v3i02.1136

• The Influence of Brand Ambassadors on Purchase Decisions: The Mediating Role of Electronic Word of Mouth and the Moderating Effect of Brand Image in the Indomie Market

  Dede Farida,  Universitas Pelita Bangsa,  Indonesia

  Latifah Ayu Tiarani,  Universitas Pelita Bangsa,  Indonesia

  Lita Aliyyusia,  Universitas Pelita Bangsa,  Indonesia

  Septiana Dewi,  Universitas Pelita Bangsa,  Indonesia

  Tiara Maharlica Puteri Amalia,  Universitas Pelita Bangsa,  Indonesia

  58-67

  • pdf

  DOI : https://doi.org/10.59422/lmp.v3i02.1138

• Digital Marketing and Customer Loyalty in the Cosmetic Industry: The Role of Consumer Engagement and Service Quality in the Wardah Brand

  Putri Nurmalasari,  Universitas Pelita Bangsa,  Indonesia

  Mawar Ayu Lestari,  Universitas Pelita Bangsa,  Indonesia

  Gina Aulia Dewi,  Universitas Pelita Bangsa,  Indonesia

  Faridz Nugroho,  Universitas Pelita Bangsa,  Indonesia

  68-77

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  DOI : https://doi.org/10.59422/lmp.v3i02.1137

• Dinamika Keputusan Pembelian Konsumen pada TikTok Shop: Peran Online Customer Review dan Live Streaming Penjualan

  Adnan Muhamad Efendi,  Universitas Pelita Bangsa,  Indonesia

  Kuwat Riyanto,  Universitas Pelita Bangsa,  Indonesia

  78-85

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  DOI : https://doi.org/10.59422/lmp.v3i02.1139

• Evolusi Model Pemasaran Perumahan Global: Dari Agen Konvensional menuju Ekosistem Platform Digital

  Trian Hermawan,  Institut Informatika dan Bisnis Darmajaya,  Indonesia

  Santi Septian,  Universitas Sang Bumi Ruwa Jurai,  Indonesia

  89-95

  • pdf

  DOI : https://doi.org/10.59422/lmp.v3i02.1095