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Vol. 2 No. 01 (2024): Mei 2024
Vol. 2 No. 01 (2024): Mei 2024
DOI:
https://doi.org/10.59422/lmp.v2i01
Published:
2024-06-17
Articles
Pengaruh Live Streaming, Influencer, dan Online Customer Review Terhadap Keputusan Pembelian Pada Media Sosial TikTok
niken paramitha nuraini,
universitas pelita bangsa, Indonesia
Azzah Muaribah Nabhan,
Universitas Pelita Bangsa, Indonesia
Filda Mutiara Safitri,
Universitas Pelita Bangsa, Indonesia
Desiana Indah Nuraini,
Universitas Pelita Bangsa, Indonesia
Lisa Kustina,
Universitas Pelita Bangsa, Indonesia
1-9
pdf
DOI :
https://doi.org/10.59422/lmp.v2i01.262
Faktor-Faktor yang Mempengaruhi Minat Beli (Studi pada Pengguna Tiktok Shop di Kabupaten Bekasi)
Hartati Ningsih,
Universitas Pelita Bangsa, Indonesia
Ida Jubaedah,
Universitas Pelita Bangsa, Indonesia
Aslah Hilda Nurfadilah,
Universitas Pelita Bangsa, Indonesia
Alfina Adzra Wardana,
Universitas Pelita Bangsa, Indonesia
10-20
pdf
DOI :
https://doi.org/10.59422/lmp.v2i01.181
Pengaruh Shopping Life Style, Customer Trust, dan Price Discount Terhadap Impluse Buying Pada Fitur Shopee Live
Adinda Rabbani,
Universitas Pelita Bangsa, Indonesia
Fadisa Dera Wisnu Erivia,
Universitas Pelita Bangsa, Indonesia
Amanda Lestari,
Universitas Pelita Bangsa, Indonesia
Legiana Putri Ariesta Hasin,
Universitas Pelita Bangsa, Indonesia
Lisa Kustina,
Universitas Pelita Bangsa, Indonesia
21-32
pdf
DOI :
https://doi.org/10.59422/lmp.v2i01.173
Pengaruh Harga terhadap Keputusan Pembelian Smartphone Merk Samsung di Mediasi oleh Word of Mouth
Blasius Ferryanto Sanjaya,
Universitas Pelita Bangsa, Indonesia
Retno Purwani Setyaningrum,
Universitas Pelita Bangsa, Indonesia
33-43
pdf
DOI :
https://doi.org/10.59422/lmp.v2i01.413
The Influence of Promotions, Service Features, Perception of Convenience, Perception of Benefits and Perception of Security on the Decision to Use Gopay E-Wallet
Mella Sri Kencanawati,
Universitas Gunadarma, Indonesia
Reni Anggraini,
Universitas Gunadarma, Indonesia
Rini Tesniwati,
Universitas Gunadarma, Indonesia
Desy Fitriyani,
Universitas Gunadarma, Indonesia
44-54
pdf
DOI :
https://doi.org/10.59422/lmp.v2i01.412
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