Vol. 2 No. 02 (2024): June 2024

Articles

• Analyzing the Relationship Between Current Ratio and DER

  Fransiskus gea,  Universitas Pelita Bangsa,  Indonesia

  Dona Arhitania Tiffani,  Universitas Pelita Bangsa,  Indonesia

  Pupung Purnamasari,  Universitas Pelita Bangsa,  Indonesia

  Sunita Dasman,  Universitas Pelita Bangsa,  Indonesia

  39-54

  • pdf

  DOI : https://doi.org/10.59422/jeb.v2i02.392

• Logistics Selection Using AHP and Super Decisions Software

  Akhmad Yasir Mubarok,  Universitas Pelita Bangsa,  Indonesia

  Ristiyaningsih Ristiyaningsih,  Universitas Pelita Bangsa,  Indonesia

  Pupung Purnamasari,  Universitas Pelita Bangsa,  Indonesia

  55-60

  • pdf

  DOI : https://doi.org/10.59422/jeb.v2i02.393

• The Influence Of Brand Ambassadors On Purchase Decisions With Price Mediation Moderated By The Quality Of Kahf Face Wash Soap Products

  Rivaldi Muslihat,  Universitas Pelita Bangsa,  Indonesia

  Muhamad Rizki Permana,  Universitas Pelita Bangsa,  Indonesia

  Saktian Irsyad,  Universitas Pelita Bangsa,  Indonesia

  61-68

  • pdf

  DOI : https://doi.org/10.59422/jeb.v2i02.555

• The Influence of Brand Awereness on Purchase Decisions Moderated by Product Quality and Customer Experience as Mediation

  Parhan Parhan,  Universitas Pelita Bangsa,  Indonesia

  Renna Rizkillah,  Universitas Pelita Bangsa,  Indonesia

  Salma Salbiyana,  Universitas Pelita Bangsa,  Indonesia

  69-76

  • pdf

  DOI : https://doi.org/10.59422/jeb.v2i02.557

• The Influence Of Content Marketing, On Purchase Decisions With Product Quality As A Mediation Variable And Brand Trust As A Moderating Variable On Pond's Facial Wash Products

  Trio Rahayu,  Universitas Pelita Bangsa,  Indonesia

  Asep Irpan Alfauzi,  Universitas Pelita Bangsa,  Indonesia

  Gilang Ramadhan,  Universitas Pelita Bangsa,  Indonesia

  Abdul Rouf,  Universitas Pelita Bangsa,  Indonesia

  Wishnu Anugrah Wahyu Saputra,  Universitas Pelita Bangsa,  Indonesia

  77-87

  • pdf

  DOI : https://doi.org/10.59422/jeb.v2i02.558