Growth: Journal Management and Business

Modeling the Impact of TikTok-Based Digital Marketing on Fashion Purchase Intention among Indonesian Millennials: A PLS-SEM Approach

Rizal Ramdani Rizal — 2025-07-08

The digital era has transformed the fashion marketing paradigm with the emergence of TikTok as a communication medium targeting the millennial generation. This study aims to analyze the influence of TikTok digital marketing on the purchase intention of fashion products among Indonesian millennials.A quantitative approach was employed using an explanatory research design through a survey of 200 millennial respondents active on TikTok. The data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS to examine the relationships between the variables of Perceived Quality, Brand Attitude, Electronic Word of Mouth (E-WOM), and Purchase Intention. Thus, the results of the study indicate that all hypotheses are statistically supportedon Purchase Intention. Perceived Quality had the strongest influence on Purchase Intention, followed by Brand Attitude and E-WOM on Purchase Intention. Therefore, the study contributes theoretically to the digital marketing literature and offers practical insights for fashion brands in optimizing their TikTok marketing strategies. Managerial implications highlight the importance of focusing on visual content quality, building a positive brand attitude, and implementing community engagement strategies to drive organic E-WOM within the TikTok digital marketing ecosystem.

Exploring the Determinants of Students Personal Financial Management: The Role of Social Environment, Spiritual Intelligence, and Lifestyle

Iis Fauziah — 2025-06-30

This study aims to identify the influence of social environment, spiritual intelligence, and lifestyle on personal financial management. This study uses a quantitative approach aimed at identifying problems through data collection, compilation, and analysis. The population in this study were students of the Management Study Program, Class of 2022, Faculty of Economics and Business, Pelita Bangsa University. The number of samples in this study was 102 respondents. The analysis method used was multiple regression analysis, using the SPSS 26 program as a statistical test. The results of the study partially, Social environment and spiritual intelligence have a positive effect on personal financial management, while lifestyle has no effect on personal financial management. These findings highlight the importance of social and spiritual factors in shaping students’ financial behaviors, offering valuable insights for financial education strategies.

The Impact of Green Accounting, Environmental Performance, and Capital Structure on the Financial Performance of Consumer Goods Companies in Indonesia

Sri Ratna Sari — 2025-06-30

Environmental issues and corporate sustainability have become strategic concerns, especially in the manufacturing sector, which is often associated with high environmental risk and resource consumption. However, previous studies have shown inconsistent results regarding the relationship between environmental initiatives and financial outcomes. The uncertainty of the significant relationship between green accounting and environmental performance on financial performance, which in previous studies showed varying research results. This study aims to examine the Effect of Green Accounting Implementation, Environmental Performance, and Capital Structure on Financial Performance in consumer goods manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. Green accounting is also called a type of accounting that takes into account environmental impacts so that it involves aspects of environmental management costs in a company's financial statements to increase transparency and accountability. In addition, environmental performance is assessed through the Company Performance Rating Program in Environmental Management (PROPER), while the capital structure describes the proportion between the company's debt and equity. This study uses a quantitative method with panel data regression analysis. The results of the study suggest that Green Accounting and Environmental Performance do not have a significant effect on the company's financial performance, while the capital structure has a significant effect. The results of this study explain that companies need to balance environmental availability and financial management to increase competitiveness. This study contributes to the related literature by providing empirical insights from the Indonesian consumer goods sector and emphasizes the need for aligning sustainability strategies with financial planning.

Leadership Practices on Employee Performance at PT Dame Alam Sejahtera

Sindia Olesen Sitompul — 2025-06-30

This study aims to determine the influence of leadership on employee performance at PT Dame Alam Sejahtera, a hazardous waste management company based in Karawang. The research was motivated by suboptimal employee performance, indicated by low productivity, lack of motivation, and ineffective workplace communication. A quantitative approach with a descriptive-correlational research design was employed, using a simple linear regression analysis technique. A total of 32 respondents were selected through purposive sampling from a population of 35 employees. Data were collected using questionnaires that had been tested for validity and reliability. The results revealed a significant influence of leadership on employee performance. These findings imply that effective leadership characterized by clear direction, support, and appreciation can enhance employee motivation and overall performance. The study underscores the importance of leadership in fostering a productive and sustainable work environment, and contributes to the literature by providing empirical evidence on the role of leadership in enhancing employee performance within high-risk industrial contexts such as hazardous waste management.