Growth: Journal Management and Business

Strategic Management Study: Analysis of the Impact of Digital Marketing on Increasing Sales Volume of K-pop Ticket Concierge Services

Wulan Sergi Irawanty, Laila Khoiriyah, Pupung Purnamasari — Sun, 30 Jun 2024 00:00:00 +0000

This study aims to analyze the influence of digital marketing on the increase in the sales volume of K-pop ticketing services in Indonesia. With the growing K-pop trend and the high demand for concert tickets, ticket pick-up services are a solution for fans who find it difficult to get tickets in person. In this study, a quantitative approach was used to collect data from respondents involved in the ticketing service business on social media and e-commerce platforms. Data was collected through questionnaires which were then analyzed using linear regression analysis techniques. Engaging content, direct interaction with customers, and strategy adjustments based on data analytics also contribute to increased sales volume.Digital marketing elements, such as the use of social media, marketing content, paid advertising, and data analytics, have a significant influence on sales volume. The use of social media as the main marketing platform has a positive impact in reaching potential customers and building loyalty. However, challenges such as changes in social media algorithms and fierce competition need to be overcome by businesses with adaptive strategies.

The Influence of Capital Adequacy Ratio, Non-Performing Loans and BI Rate on Probability with Loan To Deposit Ratio as Moderating Variable

Fransiskus Gea, Heru Mulyanto — Sat, 20 Jul 2024 00:00:00 +0000

The purpose of this research is to determine the influence of the Capital Adequacy Ratio, Non-Performing Loan and BI Rate on the Probability with Loan To Deposit Ratio as a Moderating Variable in case studies at Bank Persero for the 2016-2023 period. The population in this research is all Persero Banks (Bank Mandiri, Bank Rakyat Indonesia, Bank Negara Indonesia and Bank Tabungan Negara Indonesia. This research uses secondary data and the data analysis method uses panel data regression analysis. The sample used in this research uses non- probability sampling using saturated sampling techniques, so that the number of samples is as large as the population, namely 4 banking companies. Data analysis uses descriptive tests, classical assumption tests, panel data regression analysis and hypothetical testing using the Eviesw 10 tool. Based on the research results, it shows that the Capital Adequacy Ratio has an effect. significantly on Return On Assets, Non Performing Loans have a significant effect with a negative relationship on Return On Assets and the BI Rate interest rate has no effect on Return On Assets. In moderation, the Loan To Deposit Ratio variable is not able to moderate the Capital Adequacy Rati and Non Performing Loan variables. Return On Assets, LDR variable is able to moderate the relationship between BI Rate and Return On Assets. the coefficient of determination (Adjusted R-Square) is 0.476412 which means the dependent variable, namely ROA, can be explained by the independent variables Capital Adequacy Ratio, Non-Performing Loans and BI Rate of 47.64% while the remaining 52.36% is explained by other variables in outside the research model.

The Effect of Financial Literacy on Investment Decisions Mediated by Financial Behavior

Ivan Andeska Marpaung, Retno Purwani Setyaningrum, Sunita Dasman — Sun, 30 Jun 2024 00:00:00 +0000

The expected benefits of this study are to deepen the results of previous research on how financial literacy variables affect investment decision variables and also to analyze whether financial behavior variables as mediating variables can strengthen or weaken the relationship between financial literacy variables and investment decision variables. The sample population used was 34 employees who worked in the South Jakarta Jamsostek Tower area. The research data was obtained by distributing questionnaires using a Likert scale as a measuring tool. The technique used to understand the data is descriptive quantitative and assisted by data analysis of the Smart PLS application. The results showed that financial literacy variables have an influence on investment decision variables and financial literacy variables have an influence on financial behavior variables. However, financial behavior does not affect the investment decision variable and the financial behavior variable does not provide influence in mediating the effect of financial literacy on investment decisions.